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www.fasterlouder.com.au

Heatwave Festival declaredinsolvent

Update:
Heatwave festival promoter Patrick Whyntie has described recent reports on the festival as “brutally misleading and incorrect” and issued the media with this follow up statement:

“It’s not bankrupt it’s insolvent. A majority of suppliers have been paid. Artists have all be paid in FULL. The company is in voluntary administration and the administrators will deal with the remaining suppliers with funds from the Festival. We have taken this step to ensure correct procedure is followed. I am not the type of promoter who switches his phone off and buries his head in the sand. I have already covered an interview on many of the faults and am standing strong here to see this out. Your whole attitude is relishing the negatives, I will keep positive regardless and learn and grow.”



Yesterday Heatwave festival promoter Patrick Whyntie was quoted by our friends over at Mess+Noise proudly declaring that criticism of the much maligned festival “makes me focused to prove them wrong in coming year.”

However now it seems that he may not have a chance to resurrect the festival. Music Feeds claims that “a source” has forwarded them a copy of an email from Heatwave to their creditors which reveals that the festival has been declared insolvent and is now in the hands of liquidators.

According to the email there are “a number of factors which contributed to this but the bottom line is that we did not have the break-even crowd in SA.” The three day camping event in South Australia had been expected to attract 5000 punters, but fell well short with Whyntie admitting in his interview with Mess+Noise that the actual attendance was closer to 2000.

The insolvency announcement goes on to explain that the interstate festival tour, which reportedly received almost $2 million from “outside investors”, failed to “generate sufficient income to cover the debts incurred in SA” and as a result the festival is unable to honour its financial commitments.

Late yesterday afternoon Heatwave announced on Facebook that “We learnt a lot and strongly believe that an affordable festival is what this industry needs, we’re not sure on the future moves just yet but either way big effen props for your support for Heatwave!”

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Comments

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Braveheart81

Braveheart81 said on the 1st Feb, 2012

They completely miss the point.

No one is claiming they didn't put in a massive effort.

What everyone is criticising them for is the fact that from the first moment it was a trainwreck waiting to happen.

1. They had a lineup that in no way could pull the kind of attendances they needed.
2. Their tickets only went on sale for most of the gigs less than a month before the event. Particularly at the peak festival/gig period of the year this was just utterly crazy. Tickets should have been on sale for four months, not less than one.
3. They bit off way more than they could chew. For an inexperienced group who say they had 1/10th of the size team that single shows have they are really saying that they were completely under resourced.

They say that the lack of support they received is why the festival industry in Australia is struggling. I'd argue that it is the complete opposite. The Australian festival industry is struggling because too many people think they can start a substantial festival from nothing with little experience. This has resulted in multiple enormous failures in the last few years which has an affect on the entire industry.
- Suppliers get burnrt which means they are less likely to support a future festival.
- Some people who did buy tickets have a shocking experience which discourages them from future festivals.
- Some people who did buy tickets do so instead of going to a different festival. The festival market is saturated to the point that new festivals aren't bringing out new fans, they are just cannibalising the fans of other festivals. If that new festival is just going to fail, it is damaging the whole industry.

They say the media never gave them a chance which is probably true. The reason why the media never gave them a chance is because they have seen this all happen before. What makes you think that putting in a big effort is all that is required to succeed? People put on substantial festivals with years of promotion experience. To come out and think that you can do it all from nothing is idiotic, arrogant and incredibly irresponsible. THAT IS WHY THE MEDIA DIDN'T GIVE YOU A CHANCE.

berlinchair101

berlinchair101 said on the 1st Feb, 2012

They completely miss the point.

No one is claiming they didn't put in a massive effort.

What everyone is criticising them for is the fact that from the first moment it was a trainwreck waiting to happen.

1. They had a lineup that in no way could pull the kind of attendances they needed.
2. Their tickets only went on sale for most of the gigs less than a month before the event. Particularly at the peak festival/gig period of the year this was just utterly crazy. Tickets should have been on sale for four months, not less than one.
3. They bit off way more than they could chew. For an inexperienced group who say they had 1/10th of the size team that single shows have they are really saying that they were completely under resourced.

They say that the lack of support they received is why the festival industry in Australia is struggling. I'd argue that it is the complete opposite. The Australian festival industry is struggling because too many people think they can start a substantial festival from nothing with little experience. This has resulted in multiple enormous failures in the last few years which has an affect on the entire industry.
- Suppliers get burnrt which means they are less likely to support a future festival.
- Some people who did buy tickets have a shocking experience which discourages them from future festivals.
- Some people who did buy tickets do so instead of going to a different festival. The festival market is saturated to the point that new festivals aren't bringing out new fans, they are just cannibalising the fans of other festivals. If that new festival is just going to fail, it is damaging the whole industry.

They say the media never gave them a chance which is probably true. The reason why the media never gave them a chance is because they have seen this all happen before. What makes you think that putting in a big effort is all that is required to succeed? People put on substantial festivals with years of promotion experience. To come out and think that you can do it all from nothing is idiotic, arrogant and incredibly irresponsible. THAT IS WHY THE MEDIA DIDN'T GIVE YOU A CHANCE.


When I grow up I want to be a Braveheart.