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Mission To Launch cancelled

Canberra’s New Year’s Eve festival Mission To Launch has been cancelled due to “poor ticket sales.”

The inaugural event was set to take place on December 31st at Weston park in the country’s capital and featured a predominantly Australian lineup that included, The Living End, Sneaky Sound System, The Beautiful Girls and Cloud Control.

In their full statement the promoter has said:
“The decision has been a very difficult one for organisers who, as Canberra locals themselves, envisaged bringing a world-class party to the nation’s capital for New Year’s Eve. Unfortunately, the current economic climate has seen music festivals across the country suffer with drops in numbers of attendees and poor ticket sales on a large scale. Mission To Launch has unfortunately suffered the same fate.

The festival was a bold and unique business venture designed for Canberra – an idea initiated by local businessmen and activated 18 months ago when the event market was more resilient. Ticket holders are entitled to a full refund from the point of purchase. Contact your ticketing agency for more details.”

The cancellation comes a month after Canberra’s longest running festival, Stonefest, had to dramatically scale back this year’s event by dropping most of the bands on the bill. And it comes at the tail end of a difficult year for festival promoters that has seen numerous major events effected by a drop in ticket purchases.

2011 has seen reggae festival Ragamuffin and Perth’s One Movement For Music defer their events, regional music event Funk N Grooves pull the plug, Good Vibrations take a year off, Great Southern Blues Festival cancel due to “unsatisfactory ticket sales”, Brisbane’s New Year’s festival Sunset Sounds quietly disappear, Soundwave Revolution call it quits before it got a chance to begin and even the Big Day Out scale back its events in Adelaide and Perth.

Comments

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42469
Spicy McHaggis

Spicy McHaggis said on the 22nd Nov, 2011

The festival bubble has well and truly burst.
I blame inexperienced new promoters, and greedy agents, both here and overseas.

oldgregg

oldgregg said on the 22nd Nov, 2011

guess it didn't really take off.

daverh

daverh said on the 22nd Nov, 2011

Tough market, tougher in Canberra still. A lot of the punters who would attend would be the Uni kids and they're probably interstate for much of December/January.

Fake Plastic Android

Fake Plastic Android said on the 22nd Nov, 2011

Looks like this was going to be as successful as Space Shuttle Challenger.

ScottThePanda

ScottThePanda said on the 22nd Nov, 2011

i'm sick of festival promoters blaming "the current economic climate" on poor ticket sales.
it comes down to one thing. line up. this years stonefest line up sucked. hard. and thats why most people decided not to go. its the same deal with this festival. $110 for no big name international acts or any australian acts that we havent seen 30 god damned times. stop blaming the economy and start looking at the way you are building line ups, otherwise you'll never put on another successful festival.

Braveheart81

Braveheart81 said on the 22nd Nov, 2011

The problem with the economy side of things is that there is too much supply and demand has probably retracted a bit.

I really don't think that festival demand has really collapsed. I just think there is far too much supply. Half these festivals probably need to collapse so that lineups can become more concentrated (i.e. better), local bands don't lose their interest due to playing too many festivals and promoters can sell enough tickets to make it economically viable.

Nosyt

Nosyt said on the 22nd Nov, 2011

just another reason that canberra is the worst capital city in australia

berlinchair101

berlinchair101 said on the 22nd Nov, 2011

It's the economy, the hand thing means the economy.