Sound Alliance gets hyped

Wed 5th May, 2010 in Local News

FasterLouder’s parent company the Sound Alliance is bringing one of the world’s most influential music sites, Hype Machine, down under.

Sound Alliance will localise and represent the US-based online music site that aggregates thousands of Australia’s and the world’s most influential music blogs into one central place. The site has achieved critical acclaim the world over, featuring on The Guardian’s list of The 100 Essential Websites and named “the master of music blogs” by Rolling Stone magazine.

The Hype Machine will be integrated into the Sound Alliance network of music sites that includes FL and our sister sites inthemix.com.au MessandNoise.com.

Hype Machine founder Anthony Volodkin said of the partnership: “We see huge growth potential in Australia and were impressed with the Sound Alliance business. We share many similarities in our independent approach and ethos, and are excited to be partnering with them.”