Presets punning sunglasses

Thu 8th Apr, 2010 in Local News

This is not a late April fools gag. Unlike Coldplay’s joke foray into the perfume market, The Presets have officially gone into the sunglasses business.

The electronic duo have announced the release of a limited edition of individually numbered sunnies, to give punters the chance to view the world through Presets lenses.

There are three unisex styles on offer, each in a limited edition of one thousand, all punning on the names of Presets hits – ‘The Girl & the See’, ‘My Peepers’ and ‘Pretty Little Eyes’.

‘The Girl & the See’ features handmade Mother of Pearl gloss acetate outer and dark chocolate tortoiseshell acetate inner and is apparently appropriate for prescription lenses. With art in “bling-bling” gold, ‘My Peepers’ comes in jet gloss midnight black acetate with solid dark grey lenses.

The most expensive pair is the top of the range ‘Pretty Little Eyes’ model, which will set hipsters back $275 for the futuristically shiny silver metallic titanium look and solid silver mirror lenses.