'Going SXSW' free seminars

Thu 20th Sep, 2007 in Local News

With more than 40 Australian registrations and over 100 showcase submissions already in for the 22nd SXSW Music and Media Festival in Texas next March, the crew at IMMEDIA are running a free seminar to give you the heads up on applying for showcases

2008 Australian Music Invasion of North America Plotted with South by Southwest Free Seminars in Melbourne (October 4) and Sydney (October 8)

With more than 40 Australian regsitrations and over 100 showcase submissions already in for the 22nd SXSW Music and Media Festival in Texas next March, the crew at IMMEDIA are running a free seminar to give you the heads up on applying for showcases and learning more about the Festival and Conference

The seminars will take place in Melbourne on October 4 (Thursday) at the Corner Hotel and Sydney October 8 (Monday) at the Manning Bar (with BBQ!!). There is no charge and no advance booking can be made.

It’s all about how to be a part of the world’s largest musical flea market where 12,500 professionals schmooze while 1400 bands battle it out over five days in 60 venues with a full on trade show and amazing series of seminars and speakers.

In the past five years, the AustralAsian presence has grown to over 250 registrants and 40 bands in 2007 from five bands and 20 attendees in 2002.

If you want to be a part of SXSW 2008 – these seminars are your first stop off point. So far Gregg Donovan (manager of Grinspoon, Josh Pyke and Airbourne and two year veteran of SXSW) is confirmed for Sydney with the tag team of Mary Mihelakos & EMI Records’ exec Glenn Dickie (Australian Music Collective) for Melbourne along with Arts Victoria Program Manager of Victoria Rocks (and Something for Kate manager) Jonathan Williamson also confirmed with other speakers to be announced.

The seminars kick off at 6pm with a meet and greet followed by a background Austrade DVD showing the event in all aspects, an industry panel discussion and Q&A’s from the audience.

Topics will include:

• Who to advance network with & how they can help you.


• How to best apply for showcasing, but only if you’re ready!


• When should you submit your materials for the best hearing?


• What should managers do to maximise their artists’ appeal to SXSW?


• When is the ‘right time’ to go to SXSW and what timing is necessary.


• How to register as a delegate, save the most money & get the best resources.


• How to use the powerful online contacts database to set up meetings.


• How to get the most advance publicity, extra shows, in-stores & US airplay.


• Why you shouldn’t depend on getting grants and what are the visa deals.


• The Australian daytime Barbecue Concert, Los Angeles & New York shows.


• How to use the event without going, using Austrade, the stand & promotions.


• Using the SxSW Attendees Guide, SxSW World Magazine, showbag inserts & more.

• Maximising impact, minimising costs, avoiding mistakes & how to get lucky!

  For more info visit http://www.themusic.com.au/sxsw

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