Dedicated noise extremists My Bloody Valentine will hand out earplugs at their upcoming European shows to save fans permanent hearing damage. With a reputation for pushing things into the 130dB range, the band has teamed with Earplugshop.com for the initiative. As a tinnitus sufferer himself, frontman Kevin Shields has obviously concluded there’s no fun in a ruptured eardrum.

“I am very pleased to have struck a deal with such an ear-splittingly loud band as My Bloody Valentine, and respect to them for taking ear damage so seriously,” a statement from Earplugshop reads. “By handing out these disposable earplugs at their gigs, the band is highlighting how important it is to protect ears from damage which, once set in, is irreversible.”