Radiohead reveal 'In Rainbows'sales

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Over a year since its infamous pay-what-you-like release, Radiohead have revealed the figures behind In Rainbows. And let’s just say they went home with the proverbial pot of gold.

Jane Dyball, head of business affairs at Warner-Chappell and one of the people behind the now-historic release, heralds the band’s seventh LP as a success. The proof? According to Music Ally, over three million copies of the album were sold in every format, ranging from iTunes downloads to deluxe box-sets (which sold over 100,000 alone!). Whilst over half of those came from its physical release in January, by the time the band discontinued its internet sales they had already made more money than their previous effort, Hail to the Thief.

The average price paid for In Rainbows was not revealed in the report, although two pieces of juicy information were given. Firstly, that if the price got too low, Radiohead had the power to call it off. And secondly, it was the band’s manager who got the last laugh, winning the sweepstakes on total downloads, average price and total box-sets sold.

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