Image for Groovin The Moo's Steve Halpin: "Any band that gets triple j play fits our bill"

Groovin The Moo's SteveHalpin: "Any band that getstriple j play fits our bill"

An Australian festival promoter has articulated what many in the industry have known for a long time: When it comes to booking lineups, triple j is still the king.

Steve Halpin, the promoter of the travelling rural festival Groovin The Moo, made the candid admission in an interview with Music Business Facts. “Basically we work really closely with triple j,” he said when asked whether genre plays a role in selecting the GTM bill. “So any band that gets triple j play fits our bill … We do have bands like Parkway Drive, Amity Affliction are hardcore bands. We have indie-pop bands, we have hip-hop, we have electronic, so anything that fits the triple j line-up.”

This year’s Groovin The Moo lineup will feature international acts Action Bronson, Cults, Disclosure, Holy F**K, The Naked And Famous and Robert Delong, along with a local bill of triple j-endorsed talent including The Jezabels, The Jungle Giants, Kingswood, Violent Soho, The Kite String Tangle and Hottest 100 winner Vance Joy.

Halpin, who curates the GTM bills alongside Melbourne bookers Way Over There, said there’s “no formula” for putting together a great festival bill. However, a lot of research goes into selecting bands that are about to blow up. “We’ve got a few things we look at but a lot of it’s gut feel, when it looks like a band might be breaking. We basically have the line-up finalised six months before the show so we’re trying to pick which bands are going to be popular.”

As for scheduling artists on the GTM bill, Halpin said they try and pick acts that suit a particular time of the day. “We have certain slots during the day that we are looking for a band to fit. You know, to have a headlining band to close the festival, a few key bands, openers and just to try and match the mood of the day … A lot of it is to do with bands coming on cycle, like if they’ve got an album coming out, so they’re keen to tour it.”

Groovin’ the Moo will head to South Australia for the first time in 2014, taking over the Oakbank Racecourse (half-an-hour east of Adelaide) on April 25. It’ll then head to Maitland, Canberra, Bendigo, Townsville, and Bunbury. Full line-up below.

Click here to listen to the full interview with Groovin The Moo’s Steve Halpin

Groovin’ The Moo lineup:

Action Bronson (USA)
Andy Bull
Architecture In Helsinki
Cults (USA)
Dizzee Rascal
Disclosure (UK)
Holy F**K (CAN)
The Jezabels
The Jungle Giants
The Kite String Tangle
Loon Lake
The Naked And Famous (NZ)
Parkway Drive
Peking Duk
The Presets
Robert Delong (USA)
Vance Joy
Violent Soho
Wave Racer
What So Not

Groovin’ The Moo 2014 dates:

Friday, April 25 – Oakbank Racecourse, Oakbank, SA
Saturday, April 26 – Maitland Showground, Maitland, NSW
Sunday, April 27 – University of Canberra, ACT
Saturday, May 3 – Prince Of Wales Showground, Bendigo VIC
Sunday, May 4 – Murray Sports Complex, Townsville, QLD
Saturday, May 10 – Hay Park, Bunbury, WA

Comments arrow left

dukeofwhales said on the 6th Feb, 2014

i doubt anyone is surprised by this revelation. gtm is probably the most blatant offender at booking a festival while they have jplay open in another tab.


Stugalug said on the 6th Feb, 2014

Do the J's actually play Holy Fuck though?

Plain Views

Plain Views said on the 6th Feb, 2014

any festival would be stupid not to follow that logic.

Jose Cuervo

Jose Cuervo said on the 6th Feb, 2014

Do they play Bronson too?


Oflick said on the 6th Feb, 2014

I've heard Meshuggah played on Triple J. Come on, GTM. BOOK SOME METAL YA SOFTCOCKS!


berlinchair101 said on the 6th Feb, 2014


hellboy1975 said on the 6th Feb, 2014

i take it end of fashion won't be playing then?


gumbuoy said on the 6th Feb, 2014

why 'offender'? GTM is a regional festival, and JJJ is one of the few national regional youth-targeted broadcasters. It would be ridiculous not to take JJJs lead, and the fact that JJJ actively sponsors/supports the festival goes straight to JJJ's mission to support regional musical services.


Demosthenes said on the 7th Feb, 2014

Yah, you'd be mad to ignore such a large segment of the music-listening market if you wanted to create a mass-market festival and make money.


Quiggers said on the 22nd Feb, 2014

i would have bought tickets to bdo if it had this line up instead of all the other crap...