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Image for End Of Fashion's Justin Burford slams triple j: “They ended our career"

End Of Fashion's JustinBurford slams triple j:“They ended our career"

End of Fashion frontman Justin Burford has weighed in on the recent debate about triple j’s influence on Australian bands, claiming that the youth broadcaster “ended the career path” of his former band.

In a lengthy post published on his Facebook page, Burford detailed the demise of End Of Fashion, the Perth-based band he formed after partying ways with The Sleepy Jackson in 2004. His band were initially well supported by the station following the release of their self-titled, debut album, with lead single ‘O Yeah’ receiving enough airplay to secure the #8 spot on the Hottest 100 in 2005. However, he claims End of Fashion were “dropped like a sack of potatoes” by the station when they released their 2008 follow-up Book of Lies.

“Our lead single, ‘Fussy’ was even openly derided on air by Richard Kingsmill as ‘just another pop release’,” he says, “Apparently this was before pop was declared no longer a dirty word on the j’s. This, I might add was the ONLY time that song was ever played on this station”.

He says matters only got worse when the band released their third album Holiday Trip Of A Lifetime independently. “The single ‘Sleepaway’ was played once on Goodnights. Once. An album that took us a year to write and all the money we had culminated in that one spin, with the added derision of Mariani [Linda Marigliano] asking her listeners to tell her if this band was ‘relevant’ any more.”

In a follow-up comment to his original post, Burford admits that his band hoped that by “going independent” (they were previously signed to EMI) they would be able to secure more airplay on triple j. However, by that stage, he claims End of Fashion were effectively blacklisted: “[Music director Richard] Kingsmill once said to our ex-management upon inquiring about the lack of play, Once we move on from an act, we never go back…’.”

Burford’s comments come in response to an article published on Fairfax in January, which claimed musicians were altering their sound to fit the station’s format. The piece triggered mixed reactions from many corners of the music industry, including Melbourne-based musician Whitley (aka Lawrence Greenwood) who also took to Facebook to criticise triple j for its “narrow-minded playlist”.

With Jay and The Doctor in happier times…

Justin Burford’s full triple j rant:

Without mincing words, and I will probably get a load of shit for saying this BUT, with many more music industry parties finally coming out and saying their piece about Triple J, I feel comfortable enough to say; Triple J ended the career path of End Of Fashion, no question. A band that was fully supported by the station, earning a top ten place in a Hottest 100, was dropped like a sack of hot potatoes upon the second album’s release. Our lead single, Fussy was even openly derided on air by Richard Kingsmill as “just another pop release.” Apparently this was before pop was declared no longer a dirty word on the j’s. This, I might add was the ONLY time that song was ever played on this station.

OK, so maybe it was cos we were signed to a major label. Nope. Our little known third album, Holiday Trip Of A Lifetime was completely independently produced and released, all on our own dime and time. The single ‘Sleepaway’ was played once on Goodnights. Once. An album that took us a year to write and all the money we had culminated in that one spin, with the added derision of Mariani asking her listeners to tell her if this band was “relevant” any more. I know a lot of ppl will say, at least you had what a lot of other bands never had and I agree. But upon that support we gave our whole lives over to making this band work only to have it taken away unceremoniously when they deemed it so. No J play? No career. And for people that ask me often… THAT is why End Of Fashion are no more. Rant over :)

Comments

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Nosyt

Nosyt said on the 30th Jan, 2014

Partying ways are the best ways

MorningAfterboy

MorningAfterboy said on the 30th Jan, 2014

Yeah, it would have had NOTHING to do with the fact that Book of Lies was complete arse...

berlinchair101

berlinchair101 said on the 30th Jan, 2014

I liked Book Of Lies. I didn't even know they released an album after that.

joshonfire

joshonfire said on the 30th Jan, 2014

The guy is a twat with a massive ego and attitude problem. I dare say that may have played a part in ending their career path. Good riddance.

Braveheart81

Braveheart81 said on the 30th Jan, 2014

Or alternatively, End of Fashion ended their career by waiting over three years to release a follow up album that wasn't particularly good and failed to keep fans of their original album and single on the bandwagon.

His argument is kind of like me blaming Cricket Australia for ending my professional cricket career by not selecting me to play for Australia.

LoopCat

LoopCat said on the 30th Jan, 2014

maybe they didn't like your new music? pretty simple. they don't have to play your shit

Napoleon Solo

Napoleon Solo said on the 30th Jan, 2014

Why would someone want to pick up a sack of hot potatoes and if they were holding a sack of regular potatoes how did they get hot?

Anyway he is a whiney shit. They played Fussy more than once on Triple J so he is a liar as well as out of touch, great job.

Plain Views

Plain Views said on the 30th Jan, 2014

seems like JJJ realised that he didn't have much influence on the sound of Sleepy Jackson and slowly backed away.

MorningAfterboy

MorningAfterboy said on the 30th Jan, 2014

Probably also miffed that the Rock of Ages soundtrack didn't get a spin on Triple J.

Napoleon Solo

Napoleon Solo said on the 30th Jan, 2014

According to J play, Caroline Tran played the opening track off their last album on her show in 2012. I guess she didn't get the memo.
Kingsmill ordered a stormtrooper to play Oh Yeah on a lunchtime shift last year, just to really piss Burford off some more.

Gobbledok

Gobbledok said on the 30th Jan, 2014

nobody has to play you. where does this sense of entitlement come from? sorry your little band didn't make it sooky bub.

Plain Views

Plain Views said on the 30th Jan, 2014

I'm pretty sure Kingsmill has Caroline Tran's office neatly tucked away near the boiler room somewhere at the bottom of the ABC, she questioned him once about the Aussie Hip Hop playcount policy. Richard saw red and immedate banishment to Unearthed digital occured.

Warning this post may may not be based on actual events, names and places may or may not exist.

gumbuoy

gumbuoy said on the 30th Jan, 2014

Did anyone listen to their 3rd album Holiday Trip Of A Lifetime? I seem to remember listening to it, and it was bloody awful.

End Of Fashion peaked with their first EP. LATFH.

p1owz0r

p1owz0r said on the 30th Jan, 2014

Couldn't agree more with the comments above.

How is it Triple J's responsibility to keep playing his band? Sounds to me like he managed one catchy tune and did pretty well off the back of it and couldn't do it again. It happens.

Demosthenes

Demosthenes said on the 30th Jan, 2014

Did anyone listen to their 3rd album Holiday Trip Of A Lifetime? I seem to remember listening to it, and it was bloody awful.

End Of Fashion peaked with their first EP. LATFH.

I think I still have that EP somewhere.

Napoleon Solo

Napoleon Solo said on the 30th Jan, 2014

Didn't Katy Steele drop Burford like a bag of hot potatoes?

https://imagizer.imageshack.us/v2/776x677q90/823/i2lf.jpg

berlinchair101

berlinchair101 said on the 30th Jan, 2014

Whole lot of this going on:

http://i151.photobucket.com/albums/s143/stardogg_champion/null_zps10a9e215.gif

Nosyt

Nosyt said on the 30th Jan, 2014

If they were good enough they would have been on super request, no?

Napoleon Solo

Napoleon Solo said on the 30th Jan, 2014



Which they were and it goes against the whole blacklisted story he is peddling.

billymumphrey

billymumphrey said on the 30th Jan, 2014

and wasn't their one "hit" a blatant rip off of the pixies 'where is my mind?'

and further with technological advances these days, surely they could make a heat resistant sack so that people won't have to continually drop their potatoes all the time?

bluepen

bluepen said on the 30th Jan, 2014

to expose artists to new audiences, triple j needs to actually have an audience. whether you like it or not, if you play too much music that pushes the boundaries too far (or on the other hand music that is stagnant), the reality is that you lose the majority of your audience (you may happen to be one of the few that sticks around no matter what, but you are simply that: the few). as a national broadcaster that happens to be best placed to facilitate the exposure of new artists, triple j will always have to sacrifice a measure of cutting edge music (and tired music) to maintain a decent audience. it has been that way for a while now so it's not surprising that people view this as encouraging particular qualities to gain airplay. kingsmill is the natural target, but the truth is that it is the nature of the beast.

want originality or established local bands played more than once? go listen to an online station or your local university-based/community station that suits your tastes. triple j serves its purpose of bringing new artists (like end of fashion) to light. once they are a bit more popular, it's up to the artists and their representatives to get the most out of what triple j / richard kingsmill have done for them. you can't always play songs like fussy more than once without taking away from the next end of fashion coming through. there are winners and losers. i doubt burford gave two poops about the artist that got knocked out of rotation when diamonds in the rough started getting its first airplay...

grattan

grattan said on the 30th Jan, 2014

News Corp is loving this: TRIPLE J is a closed shop that can kill a band, according to a growing backlash from musicians questioning the taxpayer-funded radio station's might and power.

http://s12.postimg.org/n18a5us19/Screen_shot_2014_01_30_at_8_47_28_PM.png

Napoleon Solo

Napoleon Solo said on the 30th Jan, 2014

Abbott needs to talk to Kingsmill so they can divide the playlist into goodies and baddies, my taxes shouldn't be contributing to the holodomor of mediocre musicians.

kateiecusprime

kateiecusprime said on the 30th Jan, 2014

yeah well end of fashion, i only bought your first album because it was played on triple j. if they hadn't given you a spin, then you wouldn't have had any air play.
so if you establish a radiostation that will play more aus music than its quota asks of it, go ahead.
but till then, deal with it, you ungrateful whingers.

TomBlake

TomBlake said on the 30th Jan, 2014

granted, triple j is shit! but, honestly, if your whole music career is based on wether triple j will play your music then i think your selling yourself a shit-load short! there's a big wide world out there full of people whole like all different types of music. if triple j dont want you fuck-em. find people who do!

Napoleon Solo

Napoleon Solo said on the 30th Jan, 2014

Justin Burford
If I had known that a "stab" was all it would become, I would not have invested so much of my life into it. I definitely appreciate the opportunities it afforded me, to tour and meet people and make music. What is unfair though, is that it wasn't a demographic that ended our career. If, for instance, we had put out our music and it was given a good go but was poorly received by the listeners, I would take that on the chin and be on my way. What ended our career was the decision to not air the music TO the very demographic that we needed to be heard by.

He is pretty deluded, the scenario that the music he has since released was poor hasn't entered his head. You think our music is shit but play it long enough let the masses decide. I was looking over reviews of the second album and couldn't find any glowing endorsements. A good blurb from a FL review Book Of Lies is a decent sophomore album from one of the country’s more respected products. Hopefully the ensuing gig-fest will seduce fans further into the talent these musicians possess, even though Burford can be a little overly self-important at times.

I look forward to seeing more bands come out of the woodwork and defiantly pointing their fingers squarely at Fuhrer Kingsmill.
Think of all the bands lost due to this regime... Ammonia, The Fauves, Killing Heidi, Lo-tel, Motor Ace, and can someone please check the attic for Alex Lloyd.

Stefan Beck

Stefan Beck said on the 30th Jan, 2014

I Suck And It's Your Fault: The Justin Burford Story

Braveheart81

Braveheart81 said on the 30th Jan, 2014

I blame Triple J for making End of Fashion think they were any good in the first place.

Demosthenes

Demosthenes said on the 30th Jan, 2014

News Corp is loving this: TRIPLE J is a closed shop that can kill a band, according to a growing backlash from musicians questioning the taxpayer-funded radio station's might and power.

http://s12.postimg.org/n18a5us19/Screen_shot_2014_01_30_at_8_47_28_PM.png

I want to know why they don't have No Anchor on high rotation.

DJ BAM

DJ BAM said on the 31st Jan, 2014

i think a lot of bands come and go & nobody's musical career is destined to be supported indefinitely. eof's second album got 1 play on triplej? well that's like a million more plays than my band has ever had on the station. that doesn't make me feel like any less of a musician or hold a grudge against a radio station that doesn't support me.

gumbuoy

gumbuoy said on the 31st Jan, 2014



It's closer to one more play than your band has ever had, but your point is valid.

courtneyrose

courtneyrose said on the 31st Jan, 2014

if the music stinx, it doesn't get played!

Demosthenes

Demosthenes said on the 31st Jan, 2014



Nah, I think it's a wee touch more complicated than that.

nos235

nos235 said on the 31st Jan, 2014

Did Eskimo Joe's last album get much play on the J?

lolmayonnaise

lolmayonnaise said on the 31st Jan, 2014

for me the problem is that there's stacks of great bands and musicians in australia that deserve at least recognition, but get ignored because they don't line up with a station's personal agenda.

Bear and Wolf

Bear and Wolf said on the 31st Jan, 2014

so over the jjj bashers. without jjj music would be left to the commercial stations. imagine that amount of crap and blandness!!! jjj give airplay to bands that would normally never see the light of day on the other stations. support it or lose it and then don't moan. if we liked everything they played it would be bland like the commercials. stop and enjoy what you have and think about the positives it brings to australian music. and if justin burford thinks he is right then start a new band and exercise your talent to prove your theory. without jjj you would never have got where you did in the first place.

gumbuoy

gumbuoy said on the 31st Jan, 2014



No band/artist "deserves" anything, and any band/artist that tries to say otherwise is a douchecanoe.

dynamo

dynamo said on the 2nd Feb, 2014

Seems to be a trend for musicians to blame triple J. What about commercial radio stations like nova and today fm that barley play any Australian music. Let lone play anything good and the sheep who blindly listen to them.

dynamo

dynamo said on the 2nd Feb, 2014



Did they get much air play on commercial radio stations like they used to?

dynamo

dynamo said on the 2nd Feb, 2014

So next band to write a triple J hate/ended our career article is 'Faker'? Whatever happed to them lol

berlinchair101

berlinchair101 said on the 2nd Feb, 2014

I wrote "Triple J killed my band" on a car at Laneway. Later I saw The Doctor and then my message had been wiped from the car!

Conspiracy!

Bognashavin

Bognashavin said on the 2nd Feb, 2014

i'm the first person to criticise triple j but this just sounds like sooking to me, barely one-hit wonders claiming they are hard done by. boo-hoo.

MorningAfterboy

MorningAfterboy said on the 3rd Feb, 2014



You are? Fuck you! Look what you started!

Braveheart81

Braveheart81 said on the 3rd Feb, 2014

{Triple J rant}

You know what's the worst thing about Triple J? Dr Karl. The guy clearly knows nothing about music and his try-hard, post-hipster shirts are just awful. He's not fooling anyone there.

I tune out as soon as he comes on, but why would they get a guy on to talk about science rock or whatever music he plays every single week? It's just ridiculous.

{/Triple J rant}

berlinchair101

berlinchair101 said on the 3rd Feb, 2014

Genuinely broke my heart a little when I found out all his segments were pre planned so he could research and look up the answers and he wasn't some sort of science memory god.

Brian B

Brian B said on the 3rd Feb, 2014



What? .... What do you mean? ........

eLHI

eLHI said on the 4th Feb, 2014

yeah there's no real reason to blame a radio station for "ending your career".... it seems like he's had too much of an easy ride!!!