The past twelve months have seen few Europeans garner more fevered hype than these three Parisian dreamboats, proving once and for all that style and substance needn’t be mutually exclusive.
At a time when far too many seemed to be sat waiting for the next novelty bandwagon to jump onboard, this trio of hipper-than-thou ne’r-do-wells have reignited the imaginations of clued-up music lovers across the globe with a curve ball of pervy wit, classic synth-work, and sunshine strumming.
Since there debut – Insane online attention gave way to a record industry cat-fight – with label du-jour Merok/XL (having launched the careers of Klaxons and Crystal Castles) winning through in the end.
2007 beckoned with a slew of releases in the pipeline. First up was the group’s X-rated rallying cry, Homecoming, already an anthem in some circles by the time it hit shop shelves. The release was complimented by the couldn’t-be-more-perfect promo video by acclaimed director Kinga Burza (Kate Nash etc), nailing the track’s playful, saucy mood with startling poignance. Starlett Johansson – a heart-felt, and typically droll ode to their favourite Hollywood starlet – followed later in the year, coinciding with the group’s first full-scale tour, joining fellow trendsetters Crystal Castles and These New Puritans on Vice Magazine’s show-stopping Unitaur.
